How to Write a Blog Post:
t it's important that you learn how to start a blog and write blog posts for it so that ea१७ मार्च, २
You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business.
Without a blog, your SEO can tank, you'll have nothing to promote on social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads.
So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?
Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences ... ugh, where do you even start?
That How ... how you can make a post in blogger ..../
- The How-To Post
- The List-Based Post
- The Curated Collection Post
- The SlideShare Presentation Post
- The Newsjacking Post....////
With all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they're writing about. And since you're an expert in your industry, there's no longer any reason you can't sit down every day and hammer out an excellent blog post..../
reader's question and help them with a problem they might have. Maybe more importantly, you have to do this in an interesting way.
It's not enough just to answer someone's questions. You have to provide actionable steps, while being entertaining. For example, your introduction should hook the reader to continue reading the post.
What makes a good blog post?
Before you write a blog post, you should understand what makes a good post. You should know the answers to questions like "Why would someone keep reading your entire blog post?" and "What makes your audience come back for more?"To start, a good blog post is interesting and educational. Your blogs should answer a reader's question and help them with a problem they might have. Maybe more importantly, you have to do this in an interesting way.
It's not enough just to answer someone's questions. You have to provide actionable steps, while being entertaining. For example, your introduction should hook the reader to continue reading the post.Then, you can use examples to keep your readers interested in what you have to say.A good blog post is interesting to read, while also providing educational content to its audience.efore you write a blog post, you should understand what makes a good post. You should knowthe answers to questions like "Why would someone keep reading your entire blog post?" and "What makes your audience come back for more?"To start, a good blog post is interesting and educational. Your blogs should answer a reader's question and help them with a problem they might have. Maybe more importantly, you have to do this in an interesting way.It's not enough just to answer someone's questions. You have to provide actionable steps, while being entertaining. For example, your introduction should hook the reader to continue reading the post.Then, you can use examples to keep your readers interested in what you have to say.A good blog post is interesting to read, while also providing educational content to its audience.
Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Aca
Before you write a blog post, you should understand what makes a good post. You should know the answers to questions like "Why would someone keep reading your entire blog post?" and "What makes your audience come back for more?"
To start, a good blog post is interesting and educational. Your blogs should answer a reader's question and help them with a problem they might have. Maybe more importantly, you have to do this in an interesting way.
It's not enough just to answer someone's questions. You have to provide actionable steps, while being entertaining. For example, your introduction should hook the reader to continue reading the post.
Then, you can use examples to keep your readers interested in what you have to say.
A good blog post is interesting to read, while also providing educational content to its audience.
efore you write a blog post, you should understand what makes a good post. You should knowthe answers to questions like "Why would someone keep reading your entire blog post?" and "What makes your audience come back for more?"To start, a good blog post is interesting and educational. Your blogs should answer a reader's question and help them with a problem they might have. Maybe more importantly, you have to do this in an interesting way.It's not enough just to answer someone's questions. You have to provide actionable steps, while being entertaining. For example, your introduction should hook the reader to continue reading the post.Then, you can use examples to keep your readers interested in what you have to say.A good blog post is interesting to read, while also providing educational content to its audience.
Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Aca
How to Write a Blog Post
1. Understandyour audience
Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where comes in handy. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post.
For instance, if your readers are millennials looking to start their own business, you probably don't need to provide them with information about getting started in social media -- most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.
Don't have buyer personas in place for your business? Here are a few resources to help you get started:''''']''''''''''''''''''''''''''''''']]]]]]]]]]]]]]]''']
2. Create your blog domain.]]]''
Next, you'll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.]
Sign Up With a Content Management System
A CMS helps you create a website domain where you'll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot's content management system. Another popular option is a self-hosted WordPress website on .[] Whether they create a domain or a subdomain to start their blog, they'll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to on their own website.]
A CMS helps you create a website domain where you'll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.
HubSpot customers host their website content through HubSpot's content management system. Another popular option is a self-hosted WordPress website on .[] Whether they create a domain or a subdomain to start their blog, they'll need to choose a web domain hosting service after choosing their CMS.
This is true for every blogger seeking to on their own website.]
1. Register a Domain or Subdomain With a Website Host.[]
Your own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn't yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog's subdomain will live in its own section of yourcompany.com.Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business's website. For example, it might look like "yourblog.contentmanagementsystem.com." However, in order to create a subdomain that belongs to a company website, you'll need to register this subdomain with a website host.
Most website hosting services charge very little to host an original domain -- in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:.]
Your own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn't yet exist on the internet.
Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog's subdomain will live in its own section of yourcompany.com.
Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business's website. For example, it might look like "yourblog.contentmanagementsystem.com." However, in order to create a subdomain that belongs to a company website, you'll need to register this subdomain with a website host.
Most website hosting services charge very little to host an original domain -- in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:.]
.hostgator.
3. Customize your blog's theme.
Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it's important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:- Logo. This can be your name or your business's logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.
- "About" page. You might already have an "About" blurb describing yourself or your business. Your blog's "About" section is an extension of this higher-level statement. Think of it as your blog's mission statement, which serves to support your company's goals.
4. Identify your first blog post's topic.
Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you're a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a "how-to" article for your first blog post, though, and that's okay. Perhaps you'd like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone's house.
If a plumber's first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the we've offered to you:[]
- . List-based Post: 5 ways to fix a leaky faucet
- .Curated Collection Post: 10 faucet and sink brands you should look into today
- .SlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)
- .News post: New study shows X% of people don't replace their faucet on time[]
- Taking a positive/negative approach
- Introducing a new format
Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you're a plumber, you might start out thinking you want to write about leaky faucets.
Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.
You might not want to jump right into a "how-to" article for your first blog post, though, and that's okay. Perhaps you'd like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone's house.
- . List-based Post: 5 ways to fix a leaky faucet
- .Curated Collection Post: 10 faucet and sink brands you should look into today
- .SlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)
- .News post: New study shows X% of people don't replace their faucet on time[]
- Taking a positive/negative approach
- Introducing a new format
- Taking a positive/negative approach
- Introducing a new format
5. Come up with a working title.
Then you might come up with a few different working titles -- in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to "Tools for Fixing Leaky Faucets" or "Common Causes of Leaky Faucets." A working title is specific and will guide your post so you can start writing.Let's take a real post as an example: "Appropriate, right? The topic, in this case, was probably simply "blogging." Then the working title may have been something like, "The Process for Selecting a Blog Post Topic." And the final title ended up being "How to Choose a Solid Topic for Your Next Blog Post."See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topi[]
Then you might come up with a few different working titles -- in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to "Tools for Fixing Leaky Faucets" or "Common Causes of Leaky Faucets." A working title is specific and will guide your post so you can start writing.
Let's take a real post as an example: "Appropriate, right? The topic, in this case, was probably simply "blogging." Then the working title may have been something like, "The Process for Selecting a Blog Post Topic." And the final title ended up being "How to Choose a Solid Topic for Your Next Blog Post."
See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topi[]
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