24 Best Ad Networks For Publishers [2020 Update]
1. Media.net
Media.net serves ads from Yahoo! Bing contextual ad network, which comprises a large pool of national and local advertisers, ensuring a 100% fill rate across all verticals and ad formats. Some of Media.net’s publishers include Forbes, Elle, Reuters, Cosmopolitan, Esquire, and more.
The ad network supports standard IAB ad sizes and has access to high-quality ads from all major DSPs. Moreover, Media.net supports display units desktop interstitial, in-content native, and mobile docked ads.
Model: CPM, CPC, CPA
Minimum traffic: None
Note: By signing up for media.net using our partner link, Media.net pays you 10% extra over your base revenue for the first three months.
(Before going further with the list, a little self-plug.)
AdPushup
Premium Demand. New Formats. Greater Revenue.
For publishers looking to grow their ad revenue, AdPushup is an ad network with advanced revenue optimization features such as ad layout optimization, automated A/B testing, header bidding implementation, AMP converter, and adblock recovery.
It’s a managed service, i.e., publishers don’t have to do the heavy lifting of managing their ad operations—the ad ops team at AdPushup will take care of that. In addition, they have demand partnership with top-tier ad networks and exchanges such as Google AdX, AppNexus, Rubicon, and Criteo, among others.
Their ad optimization tools coupled with premium demand helps publishers deliver better user experience and achieve higher CTRs and CPMs, with an average of 33% revenue uplift for their publishing partners. AdPushup is easy to get started with and is constantly evolving as a tech platform to drive ad revenue growth.
2. Infolinks
Firstly, banner ads have one big problem that results in revenue losses: banner blindness, where users (consciously or subconsciously) ignore the ads because they are viewed as an intrusion.
Infolinks gets around this problem by offering an innovative set of free-to-use and profitable ad units viz. InFold (overlay ads), InText (text links ads), InTag (tag cloud ads), InFrame (banner ads in margins and frames), and InScreen (smart interstitial ads).
All this combined leads to better SEO, less intrusion to users, increased relevance, and better space utilization. Infolinks generate high monthly revenue for over 100,000 publishers. They are known to work with the biggest advertisers namely Facebook, Microsoft, Amazon, and eBay.
The platform is simple to integrate with a website and is open to any publisher with no setup fees and no minimum page views or visitors requirements.
Model: CPM, CPC, CPA, CPV, CPI, Auction
Minimum traffic: None
3. RevenueHits
RevenueHits uses contextual and geo-targeted ad serving technology which makes it a favorable choice in the times of GDPR一monetize websites, mobile sites, add-ons, widgets, toolbar, and more.
It serves over 2 billion ad impressions each day with a promise of 100% fill rate across all geographic regions. Other than display ads, the ad network lets publishers monetize their website using text ads, pop-ups, apps, widgets, XML feeds, and other custom formats.
Model: CPM, CPC, CPA, CPV, Auction
Minimum traffic: None
4. SmartyAds
SmartyAds SSP is a media-selling network created for publishers who seek intelligent revenue optimization. Their cross-environment header-bidding wrappers (desktop, mobile or in-app) and high-volume private marketplace deals intensify competition for inventory and help grow publishers’ yield. They serve over 2 billion daily impressions driving the highest eCPMs, CTRs, and fill rates across all geographies which climb up to 100%.
SmartyAds also offers a range of desktop and mobile ad formats viz. Rewarded Videos, Interstitials, Native Ads, and Banners. Their lightweight and latency-free IOS and Android SDK enable mediation which sends requests to a large number of ad networks and DSPs. Their partnerships with top demand partners in global monetizing geographies benefit publishers with highly-targeted personalized advertising with ease.
Model: CPM
Minimum traffic: None
5. AdBlade
AdBlade is one of those ad networks that focus on quality over quantity. Further, FoxNews, Hearst Corporation, Yahoo!, and ABC are among the 1,000 that comprise this ad network. AdBlade supports standard IAB units, as well as proprietary NewsBullets® units that claim to deliver up to 3X better performance.
Model: CPM, CPC
Minimum traffic: 500,000 monthly impressions
6. Undertone
Undertone specializes in providing high-impact ad formats in addition to standard IAB formats. To clarify, formats like IAB rising stars, video formats, and its own range of flagship display formats are designed for higher user engagement.
This is coupled with the fact that many of Undertone’s proprietary ad units use the publisher’s ad inventory in non-traditional ways, ensuring there’s no cannibalization of existing ad products. So this means that Undertone can offer CPMs 100%-1500% higher than traditional display ads.
Model: CPM, CPC, CPA, CPV
Minimum traffic: 500,000 monthly impressions
7. BidVertiser
Though your mileage may vary, Bidvertiser is an ad network with an interesting monetization model. In addition to earning money for each ad that is clicked, the publisher also earns additional revenue when the click leads to a conversion, i.e., sales for the advertiser.
BidVertiser supports multiple ad formats including banners, skyscrapers, rectangles, and others. And publishers can use the provided point-and-click tool to customize the layout of these units to match their website’s look.
Their bidding system ensures that publishers always get the highest possible revenue from each ad unit. Using the reporting interface, publishers can easily monitor their ad performance, clicks, click-through rate, and the total amount they’ve earned.
Model: CPM, CPC
Minimum traffic: None
8. Vibrant Media
Vibrant Media offers Better-Ads and Chrome filter-friendly ad formats such as in-text, in-image, lightbox, storyboard, mosaic, and brand canvas in addition to the standard IAB display ad units.
Depending on the needs, publishers can choose to use Vibrant Media as their primary display ad network or can employ their native ad solutions to increase revenue without changing their existing ad configuration. As a result, the ads are responsive and can be delivered across multiple platforms seamlessly.
Model: CPM, CPC
Minimum traffic: None
9. VerizonMedia
Known as Oath the advertising company until January 2019, Verizon Media provides publishers with access to advertisers and ad server technology solutions; currently serving over 1000 direct publishers.
Their solutions allow publishers to choose from header bidding solutions to traditional publisher waterfall setup to attain premium demand for ad inventories. In addition, publishers are offered brand safety controls and seamlessly integrable tools to manage ad inventory. The ad formats they support include display, mobile, native, and video ad inventories.
Model: CPM, CPC, CPA
Minimum traffic: 300,000 monthly impressions
10. Epom Market
Epom Market is a cross-platform ad network associated with leading advertisers and publishers in over 40 countries across 15 verticals. Subsequently, the ad network serves 13 billion ad impressions reaches an audience of 320 million unique monthly visitors per month.
It offers category-targeted, mobile, and local ads to ensure better user targeting, which leads to higher eCPM rates. In addition to standard banner ads, Epom also supports footer, in-text, and mobile-specific ad units.
Model: CPM, CPC, CPA, Auction
Minimum traffic: 500,000 monthly impressions
11. PropellerAds
PropellerAds support banner ads in all standard sizes such as 728×90, 300×250, 160×600, 120×600, and more apart from onclick and in-banner video ad formats. Therefore, if the ads are positioned strategically, publishers can expect CPMs as much as 1-2$ for US and UK inventory.
They have 3,000 active campaigns worldwide and perform manual checks to remove all unsafe and suspicious advertisers—ensuring high ad quality. And publishers get the benefit of a 100% monetized inventory, in-time payouts, a personal account manager, and detailed real-time reporting.
Model: CPM, CPC, CPA
Minimum traffic: None
12. BlogAds
An ad network that specifically caters to bloggers, BlogAds represents thousands of premier blogs such as PerezHilton, DailyKos, Wonkette, and Cute Overload. The set up is easy and publishers can manage multiple sites from one account.
BlogAds offers a high level of control over advertising by letting publishers determine which ad sizes to offer, what prices to set, how to customize the ad appearance, and whether to accept or reject ads. Most common IAB ad sizes are supported.
There are no monthly fees. Instead, BlogAds keeps 14% of sales made to the readers. It’s worth a try for a blogger who wants to try an alternative to AdSense.
Model: CPC, CPA
Minimum traffic: None
13. Conversant
Conversant runs campaigns for over 5,000 brands every month, increasing the chances of finding an ideal fit for all content verticals. And a real-time publisher interface offers fully transparent campaign reporting along with activity and revenue data.
Their cross-platform advertising solutions ensure that publishers are able to maximize their revenue from mobile devices. In addition to standard display, they offer ads in multiple other formats such as in-text rollovers, static, rich media, banners, over the page and more.
Model: CPM, CPC, CPA
Minimum traffic: None
14. Adcash
Adcash DSP+ is an online advertising platform for both advertisers and publishers with 10 000+ active campaigns across the world.
It offers all the best-performing ad formats for both web and mobile monetization including pop-under, native ads, push notifications, banners, and interstitials. They have many tools and features that help publishers monetize their traffic more effectively and their technology bypasses adblockers.
Publishers can expect high eCPMs, flexible payment terms, real-time stats and support from them. Their experienced and multilingual account managers help publishers take their monetization strategy to the next level.
Model: CPM, CPC, CPA Target
Minimum traffic: N/A
15. Exponential
Exponential, formerly called Tribal Fusion, is an ad network known for its quality of CPMs ads. The ad network offers high-impact ads such as rising star and pre-roll ads. A 55% revenue share belongs to the publisher.
Exponential is very cautious about partnering with publisher websites that maintain a professional and attractive website layout/design. Moreover, they recommend publishers to keep relevant, highly-targeted, and updated content in order to partner with the Exponential ad network.
Model: CPM, CPC, CPA
Minimum traffic: 500,000 unique users per month
16. Propel Media
Propel Media, unarguably, is the best CPV/PPV (cost per view/pay per view) ad network known for reaching a high-intent audience. They specialize in reaching the audience through contextual text-links and display ads.
The ad network is known for its cooperative after-sales support and easy-to-use interface to optimize ads in a matter of seconds. And the interface is supported by visual analytics to allow easy monitoring of trends and features to enable easy editing of the campaigns.
Model: CPV/PPV
Minimum traffic: None
17. AdMaven
AdMaven is called the best pop-under ad network for publishers. However, the network also supports mainstream display ads like banner, lightbox, interstitial, and slider ads. They serve over hundreds of millions of ad impressions in about 200 countries.
The bandwidth of their reach and impression gives advertisers a wide range of options to explore geotargeting. Their well-constructed and structured real-time bidding system also helps in precise targeting. Currently, AdMaven has a publisher base of 25,000 who are monetizing their sites with them.
Model: CPA, CPI, CPL, CPC, CPM
Minimum traffic: None
18. PopAds
PopAds is another pop-under ad network which is known to be relatively fast and secure. It gives publishers the medium to monetize their website traffic with the help of high-quality pop-under ads.
An advantage for publishers is that it allows on-request payments and access to advertisers from about 50 countries. As a result, this leaves publishers with a wide scope in choice of keywords and targeting to effectively monetize their traffic in their niche.
Model: CPV, CPM
Minimum traffic: None
19. Adsterra
Adsterra is a smart technology publisher ad network. They claim 100% fill rates and take pride in their custom solutions. Moreover, the ad network is known to offer the highest CPMs and safety against bad or malware-hit ads through their fraud protection detection systems.
Adsterra offers the most effective web- and mobile-based ad formats viz. Interstitial ads, display ads, direct links, etc. for a website or mobile app inventory respectively. Recently, Adsterra recorded about 50K campaigns across 190 geographies serving over 22 billion impressions per month.
Model: CPM, CPL, CPA
Minimum traffic: 5,000 impressions per month for pop-unders; 50,000 impressions per month for display banner
20. ClickAdu
ClickAdu is a digital advertising network to maximize the revenue for publishers. They serve over 250 million impressions daily with an active base of 1300 publishers and 6500 campaigns. In addition, the ad network offers high CPMs based on nearly 240 countries with the assurance of 100% ad fill rate.
The most common ad formats they offer are pop-up ads, video and pre-roll ads. Above all, the ad network is soon going to serve display banner ads also which could deliver a decent CPM based model for publishers.
Model: CPM
Minimum traffic: None
21. HillTopAds
HillTopAds is a great ad network for publishers running medium- or high-traffic websites. They are popular for their anti-ad blocker technology to help publishers save the revenue often lost due to ad blockers deployed by users.
Their modern yet simple interface is easy for both intermediate and experienced publishers. And, the ad network allows publishers to submit more than one websites for monetization.
Model: CPA, CPM, CPC
Minimum traffic: None
22. TrafficForce
TrafficForce helps publishers and advertisers maximize their ad revenue by offering various forms of online advertising. The ad network sells targeted website and mobile traffic on an impression basis.
Being a supply-side platform, the network helps publishers with access to over 100 demand-side partners. They follow the header bidding or open RTB technology to deal with traffic. The network supports ad formats like display banner, pop-under, IM floater, and in-stream video ads for publishers to leverage. Currently, it serves over 15 billion impressions every month.
Model: CPM
Minimum traffic: None
23. EMX
EMX, formerly called bRealTime, is an ad network which caters to both publishers and advertisers. But, the differentiator for EMX from other ad networks is that it offers fixed CPM pricing units.
The network is able to monetize publisher inventory across all geographies, especially helping the publishers who focus on traffic from multiple geographies apart from only tier-1 locations like US, UK, Canada, etc. Therefore, their Biddr Connect feature helps publishers get advertisers demand from a global audience.
Model: CPM
Minimum traffic: 30,000 unique users per month
24. BuySellAds
BuySellAds is a publisher-advertiser relationship driven ad network. The network allows publishers to set pricing for their ad inventory and let advertisers directly connect with them through their platform. It is highly recommended for publishers who wish to sell their inventory at fixed prices.
Since it is a publisher-advertiser platform, publishers can directly list their inventory. Subsequently, they can receive ad placement requests from advertisers. The ad placement gets live after a quick approval process.
Most common ad formats, BuySellAds supports, are display app ads, mobile website display ads, RSS text feed ads, and others. The ad network is a renowned one and partners with over 1200 publishers of all sizes.
Model: CPM
Minimum traffic: 15,000 users per month
Minimum traffic: 15,000 users per month
Let us know if we missed something in the comments below!
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